The brand design we develop for Vilaco reflects their professional stature and empathetic mission, crafting a modern visual identity for global trust, a consistent, inspiring voice, compelling success stories, and powerful digital engagement.

Logomark

The logomark is a crafted symbol, designed to embody the core values and mission of the brand. Its geometric construction, built from foundational circles and squares and guided by the harmonious principles of the Golden Ratio, ensures visual balance and a sophisticated aesthetic.

It features abstract elements like a central form blending a guiding star with a stylized airplane wing, and an open book, together representing breakthrough, uplifting journeys, and the knowledge and discoveries Vilaco provides to empower futures. Additionally, its geometric structure references every brand name letters V - I - L - A - C - O, conveying precise guidance.

This visual harmony and inherent precision speak directly to the profound care and meticulous attention Vilaco applies to every opportunity they create.

Colors

This diverse and dynamic color palette expertly balances vibrant energy with deep tones. Its energetic accents like Active Orange, Scarlet, and Sunglow inject enthusiasm, innovation, and optimism, projecting a progressive energy. 

This color palette allows the brand to project both youthful energy and established professionalism, making a strong, memorable impact while signifying innovation, boldness, reliability, and deep-rooted credibility.

Typography

Vilaco typography style conveys professionalism, creativity, and clarity. 

Mona Sans, chosen for its modern, robust character, serves as the primary typeface for impactful display text and branding. Complementing this, Inter is the secondary typeface, ensuring exceptional legibility and clarity for all body text and complex information.