We’re open for business and new collaborations for 2025.
Sai Gon, Vietnam
3:58:35 PM
We’re open for business and new collaborations for 2025.
Sai Gon, Vietnam
3:58:35 PM
We’re open for business and new collaborations for 2025.
Sai Gon, Vietnam
3:58:35 PM
Apr 12, 2025
Vilaco Group Rebrand
Scope of Work
Portal Development
Website Development
Brand Identity
Categories
HR Solutions
Manpower
Team
Design Agency
Studio Alt
PR Agency Partner
Beon Agency
PR Strategy
Kate Nguyen
Creative Direction
Joe Nguyen
PR Executive
Linh Pham, Trang Tran, Bich Pham
Visual Design
Joe Nguyen
Media Production
Hai Dao
Accounting Management
Thuy Pham
Project Manager
Joe Nguyen
Development
Huy Bui, Thanh Nguyen
UX/UI Designer
Joe Nguyen


Scope of Work
Portal Development
Website Development
Brand Identity
Categories
HR Solutions
Manpower
Design Agency
Studio Alt
PR Agency Partner
Beon Agency
PR Strategy
Kate Nguyen
Creative Direction
Joe Nguyen
PR Executive
Linh Pham, Trang Tran, Bich Pham
Visual Design
Joe Nguyen
Media Production
Hai Dao
Accounting Management
Thuy Pham
Project Manager
Joe Nguyen
Development
Huy Bui, Thanh Nguyen
UX/UI Designer
Joe Nguyen
Project Overview
For nearly 20 years, Vilaco Group has been providing comprehensive, reliable services in labor export and study, ensuring a safe and transformative journey for Vietnamese individuals to acquire languages, professional skills, and international work experience.
With 8 facilities nationwide and operations spanning 3+ key markets, including Japan, Germany, and the U.S., supported by collaborations with over 200 recruitment unions and 75+ affiliated schools, Vilaco possesses a rich history and a robust operational framework.
While their foundational strength lies in ensuring a "safe journey", we recognize the market now demands a brand that speaks to the full transformative potential of these opportunities. This rebranding effort is driven by the need to elevate brand perception, enhance recognition, and optimize communication.


Brand Challenge
Vilaco Group has been providing comprehensive services in the field of labor export and vocational study for nearly 20 years. They ensure a safe journey for Vietnamese people to learn languages, acquire vocational skills, and work abroad. Vilaco has supported over 10,000 Vietnamese individuals in flying and settling down in foreign countries. They have 8 facilities nationwide and operate in 3+ markets, including Japan, Germany, and the US. Vilaco collaborates with over 200 recruitment unions and 75+ affiliated schools for recruitment.

Execution
The brand design we develop for Vilaco reflects their professional stature and empathetic mission, crafting a modern visual identity for global trust, a consistent, inspiring voice, compelling success stories, and powerful digital engagement.
Logomark
The logomark is a crafted symbol, designed to embody the core values and mission of the brand. Its geometric construction, built from foundational circles and squares and guided by the harmonious principles of the Golden Ratio, ensures visual balance and a sophisticated aesthetic.
It features abstract elements like a central form blending a guiding star with a stylized airplane wing, and an open book, together representing breakthrough, uplifting journeys, and the knowledge and discoveries Vilaco provides to empower futures. Additionally, its geometric structure references every brand name letters V - I - L - A - C - O, conveying precise guidance.
This visual harmony and inherent precision speak directly to the profound care and meticulous attention Vilaco applies to every opportunity they create.
Colors
This diverse and dynamic color palette expertly balances vibrant energy with deep tones. Its energetic accents like Active Orange, Scarlet, and Sunglow inject enthusiasm, innovation, and optimism, projecting a progressive energy.
This color palette allows the brand to project both youthful energy and established professionalism, making a strong, memorable impact while signifying innovation, boldness, reliability, and deep-rooted credibility.
Typography
Vilaco typography style conveys professionalism, creativity, and clarity.
Mona Sans, chosen for its modern, robust character, serves as the primary typeface for impactful display text and branding. Complementing this, Inter is the secondary typeface, ensuring exceptional legibility and clarity for all body text and complex information.
Summary
Through this rebranding project, we reinforce Vilaco's position as the ultimate partner for young Vietnamese individuals aspiring to achieve their dreams on the global stage, ensuring their stories are written with success and their aspirations are empowered for a lifetime.


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