Quảng Nam, a sacred land with extraordinary people, has forged resilient and unyielding individuals, with a spirit of solidarity and profound pride in their homeland. Throughout 550 years of formation and development, Quang Nam has been not just the "southern rampart" of the nation but also a birthplace of many great intellectuals, patriotic scholars, and revolutionary leaders who have brought glory to the country. That spirit, crystallized through generations, continues to be inherited and promoted in the new era, as Quang Nam stands before new opportunities and challenges. From this foundation, the grand idea of “Bold Quảng Nam” was chosen to affirm the values and inner strength of each individual and the community.

Having the courage to innovate, bring new ideas to life is fortitude. Being a pioneer in connecting and creating sustainable value for the community is fortitude. Leveraging local resources, culture, and human potential to strengthen community bonds, enhance quality of life, and develop one's homeland is also fortitude. Each individual with fortitude is a brick building a strong community; each community with fortitude is an element that creates a city, a Quang Nam that is resilient, innovative, and full of pride.