We’re open for business and new collaborations for 2025.

Sai Gon, Vietnam

3:58:35 PM

We’re open for business and new collaborations for 2025.

Sai Gon, Vietnam

3:58:35 PM

We’re open for business and new collaborations for 2025.

Sai Gon, Vietnam

3:58:35 PM

Mar 12, 2024

UNHabitat Quang Nam

Scope of Work

Website Development
Brand Identity

Categories

Corporate
City Branding

Team

Art Direction

Joe Nguyen


Graphic Design

Joe Nguyen


PR Strategy

Kate Nguyen, Beon


Account

Trang Tran

Scope of Work

Website Development
Brand Identity

Categories

Corporate
City Branding

Art Direction

Joe Nguyen


Graphic Design

Joe Nguyen


PR Strategy

Kate Nguyen, Beon


Account

Trang Tran

Project Overview

Quảng Nam, a sacred land with extraordinary people, has forged resilient and unyielding individuals, with a spirit of solidarity and profound pride in their homeland. Throughout 550 years of formation and development, Quang Nam has been not just the "southern rampart" of the nation but also a birthplace of many great intellectuals, patriotic scholars, and revolutionary leaders who have brought glory to the country. That spirit, crystallized through generations, continues to be inherited and promoted in the new era, as Quang Nam stands before new opportunities and challenges. From this foundation, the grand idea of “Bold Quảng Nam” was chosen to affirm the values and inner strength of each individual and the community.


Having the courage to innovate, bring new ideas to life is fortitude. Being a pioneer in connecting and creating sustainable value for the community is fortitude. Leveraging local resources, culture, and human potential to strengthen community bonds, enhance quality of life, and develop one's homeland is also fortitude. Each individual with fortitude is a brick building a strong community; each community with fortitude is an element that creates a city, a Quang Nam that is resilient, innovative, and full of pride.

Brand Challenge

“Bold Quảng Nam” is not just an idea, but also a call for every citizen to write new chapters together, propelling their homeland forward on the map of creativity and prosperity of the country.

Brand Strategy

Located in the South Central Coastal region, Quang Nam possesses a long coastline and fertile hills and mountains. It is a province in the key economic zone of Central Vietnam, playing a crucial role in promoting regional development and creating synergistic connections with neighboring provinces. Looking back at the 550-year history of this land, one can see Quang Nam as a place of "sacred land with extraordinary people," rich in historical traditions and cultural identity.


Quang Nam has produced many outstanding sons of the nation, such as Huỳnh Thúc Kháng, Phan Chu Trinh, Trần Cao Vân, etc. It is also the second literary center of Vietnam (after Hanoi) and the province with the most world cultural heritage sites in the country with Hoi An Ancient Town and .